green business

All businesses, from manufacturing to services, increasingly need to be concerned about their impact on the environment.

This is the smart thing to do, because customers demand it – more than two-thirds of Americans indicate a willingness to pay a premium for sustainable products and services.

It is also the right thing to do, because we all have a responsibility to invest in a sustainable future for our shared planet.

Building a green company, and marketing a company as green, requires thinking holistically about the entire business enterprise. And this holistic approach to marketing is what we at Corinthian do best.

We are experts in ensuring that an organization's internal culture and practices match the external messages it wants to send. In the case of sustainability, this means that any company that wants to market itself as green had better be living green every day.

Corinthian can help your business to navigate green marketing successfully and authentically, and avoid the risk of greenwashing. We work with clients, from the inside out, to build a more sustainable business, and then to communicate that commitment to their partners and customers. At the moment, for example, we're busy helping the University of Oregon's Bowerman Center for Environmental Law refine and improve the communication of its message to students, alumni, donors and the general public.

More generally, our consultants assist green businesses – as well as newcomers to sustainability – with the following services:

• strategic planning around sustainability
• sustainability audit of marketing practices and materials
• green marketing planning
• customer research around sustainability issues
• marketing and communicating a commitment to sustainability
• green evaluation of product and service offerings
• building employee commitment to sustainability
• internal communications audit and action plan
• change management

Above all, however, Corinthian seeks to address the specific challenges faced by each individual client by developing customized solutions to their particular needs. We are always happy to have a no-fee strategic discussion about your organization's goals and opportunities. Please contact us to discuss how we can help you build a sustainable and successful future.