healthcare

Healthcare has always been a dynamic industry. With the increasing likelihood of federal legislation related to some form of universal coverage on the horizon, healthcare is poised to become even more fast-paced and complex.

As competition increases among healthcare providers, marketing becomes more important than ever.

Healthcare providers and entities need to effectively communicate their offerings to the right sub-groups of potential users. Hospitals need to recruit physicians, and then make sure those expensive hires result in a cultural fit. Customer service needs to remain top-notch, in spite of nursing shortages and stretched budgets. Creating a brand identity that communicates quality and compassion becomes paramount.

Our founder and President, Laura Illig, began her career in healthcare. While in charge of communications for a 48-hospital management company, she oversaw marketing, community relations, internal communications, customer service, and patient relations. In addition, she coordinated all marketing, communications and training during the company’s two mergers.

At present, Corinthian is advising several doctors and medical practices with their marketing as well as Oregon Health & Science University, the state's flagship teaching hospital, with its donor relations strategy.

At Corinthian, we assist healthcare clients with:

• strategic planning
• marketing strategy and planning
• team development (executive, board, unit)
• executive coaching for physicians, managers and teams
• cultural assessments
• organizational change
• marketing to patients, donors, physicians and partners
• brand development and implementation

Above all, however, Corinthian seeks to address the specific challenges faced by each individual client by developing customized solutions to their particular needs. We are always happy to have a no-fee strategic discussion about your organization’s goals and opportunities. Please contact us to discuss how we can help you build the foundations of your success.