hospitality
Hospitality and retail businesses are today caught in a cross-current of events.
On the one hand, the economy has gone into freefall and consumers are more careful than ever with their discretionary spending. On the other hand, the Baby Boom generation is nearing retirement and is desiring more in the way of entertainment and leisure services.
In the face of this disconnect, a focused strategy and effective marketing are more critical than ever.
Hospitality and retail businesses must develop strategies based on a clear understanding of their target market, and then be disciplined in aiming all their marketing and operations expenditures directly at that particular audience.
Meanwhile, they must be creative in crafting a message that is both enticing and unique, while utilizing a variety of communications channels in order to maximize the return on their advertising dollars.
Corinthian consultants recently advised a fast-growing organic restaurant chain as it expanded into new markets. We first surveyed customers and potential customers and researched and analyzed the chain’s overall strategic and marketing position. We then partnered with the client to develop a multi-stage action plan involving both marketing and operational improvements. As a result of Corinthian’s recommendations, the chain’s ticket sales have increased, individual ticket size has grown, and profitability targets have been met.
Corinthian advises hotels, resorts, health clubs, spas, restaurants and retail stores on the following:
- strategic planning
- marketing strategy and planning
- customer research
- brand development and implementation
- customer service training
- team and staff development
- cultural assessments
- organizational change
Above all, however, Corinthian seeks to address the specific challenges faced by each individual client by developing customized solutions to their particular needs. We are always happy to have a no-fee strategic discussion about your organization’s goals and opportunities. Please contact us to discuss how we can help you build the foundations of your success.